Marrying Original Content With A Year Round Digital Strategy
The Home Depot X Blossom Proposal
The following are select proposal pages
Set A Killer Game Plan
To begin, as a brand it’s important to show you put your money where your mouth is with an effective digital strategy that acts a roadmap for the client that illustrates the content narrative and how it fits in the media landscape. Capabilities, offerings and strategy that ladder up to a client’s KPIs are effectively recapped establishing a scope of the potential partnership.
Responsibilities included: Strategy, copy, and design
365 Days of Content
In a competitive media landscape, to ensure the “best bang for (a client/partner’s) buck” a campaign is optimized across platform to align with a client’s key flight days and relevant tentpole calendar events. Using data and key audience insights to spread media across 12 calendar months strategically to optimize performance and create a more holistic media offering.
Responsibilities: Strategy, design, and copy
Content That Changes Seasonally
A sample idea that communicates the vision and idea behind creative media assets and how they will be utilized in in the scheme of the campaign..Use of imagery, brand integration opportunities are connected throughout the year-round proposal.
Responsibilities: Concept, creative + brand strategy, copy writing, design
Dive Deeper Into Creative
Direct brand integrations are ideated and communicated to reflect the year-round strategy behind each asset.
Responsibilities: Integration concepts, creative + brand strategy, copy writing, design
Out-Of-The-Box Content
Create a content offering that excites the client. For this paid media driven campaign, we offered a more organic way to look at media via a long-form series utilizing in-house talent, our custom brand voice, but developing something entirely first-to-market and uniquely owned by the client.
Responsibilities: Concept, copy writing, creative direction
A Case For Original Content
Original content in the form of a long-form series is introduced to spark a more organic affinity between the audience and the brand. With effective brand integrations, we are able to create a direct, more intuitive link between the brand and viewers with an intrinsic interest in home decor and DIY home projects.
Responsibilities: Concept, integration strategy, copy writing, creative direction
Using Media Effectively
With high-quality creative assets at hand, we further refine our message to target specific audiences, increasing performance and compelling action with custom CTAs across social platforms. The strategy allows us to further refine the messaging during relevant flight dates and audiences with certain affinities and interests.
Programmatic Offering
Thinking beyond social media to create a more comprehensive, attractive package leveraging all owned properties. Ad strategy that encompasses use of programmatic strategy and available display inventory and also implements using targeting tactics and segmenting to maximize the ad strategy for the client.
Utilizing Your Stengths
Innovate beyond a simple display unit with the use of existing assets and content. Packaging cohesive web takeovers with full SOV, dynamic in-scroll units, and use of custom content and creative assets for truly unique, high-impact ad solutions turns an ordinary ad exchange into an extraordinarily effective use of existing platforms.
Responsibilities: Concept, ad strategy, copy writing, creative direction
Show It Works
Clients like to see results which is why it’s important to illustrate the positive yield from an earlier partnership. Signal your effectiveness, methods of optimization, and readiness to over-deliver based on previous metrics sets you up for a sustained and successful continuous partnership.
Responsibilities: Copy writing, design, campaign tracking, data collection and analysis