The Creative Force and Digital Strategy Behind The Sherwin-Williams X Blossom Proposal
The following are select proposal pages
It Starts With Paint.
It all begins with an idea - make it stand out. Among over 20+ digital partners who were called on to respond to this RFP, we knew we had to do something different.
So we used the strengths of the company, our in-house production and creatives to build an introduction to our proposal that would not be forgotten.
Responsibilities included:
Concept, creative strategy, talent selection, color palate, project management, asset acquiring and organizing
1st Party Data Done Right
In a world of data-collection, analysis and implementation, we offered the client something much more compelling - direct consumer insights to inform our creative on the most molecular level. The highly engaged audience on Blossom already loves home decor and DIY projects, but we implemented a social strategy to further refine our creative direction for this potential partnership.
Responsibilities included: Concepting, creative direction + strategy, data collection, copy writing, translating insights into actionable steps
Color In The Concepts
Now for the fun part, reimagining and bringing to life all the client’s objectives into the voice of the publisher for a number of platforms (social video, editorial, display, web takeovers). Combining our insights, strengths, and client goals, the creative juices begin to flow into colorful concepts that tells a compelling story that checks al our client’s boxes.
Responsibilities: Concepting, creative + brand strategy, copy writing, designing
Dream It, Then Do It
A sample idea that communicates the vision and idea behind the creative, and most importantly, why it works in the scheme of the campaign.. Use of imagery, brand integration opportunities and direct idea samples are ideated, vetted through production and various stakeholders, and thoughtfully connected throughout the proposal.
Responsibilities: Concepting, creative + brand strategy, copy writing, designing
See Your Vision Come To Life
It’s monumental for a brand to see where and how the story fits together. Dynamic rich media mocks tell a brand strategy story only a visual demonstration can.
Responsibilities: Integration concepting, creative + brand strategy, copy writing, designing
Finding The Elements Within
To create demand, one must innovate beyond a simple display unit. Packaging cohesive web takeovers with full SOV, dynamic in-scroll units, and use of custom content and creative assets for truly unique, high-impact ad solutions turns an ordinary ad exchange into an extraordinarily effective use of existing platforms.
Responsibilities: Concepting, ad strategy, copy writing, creative direction
Opportunity at Every Turn
The saying, “if you don’t use it you, lose it” definitely rings true here.
Refine Your Message,
Redefine Your Audience
With high-quality creative assets at hand, we further refine our message to target specific audiences, increasing performance and compelling action with custom CTAs across social platforms.
Level Up Your Value
Excite clients with first-to-market activations that leverage your audience’s affinities with their brand. A completely seamless digital integration of paint product, proprietary digital tools, and “color-specialist” tips with the high-performing DIY and Food verticals resulted in this offering that breaks through the ad clutter in a unique and engaging way.
Responsibilities: Concept, creative direction, integration strategy, copy writing, design